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We are not a fan of doing PR for PR’s sake. Our approach extends beyond traditional editorial coverage with the belief that all brands require not only smart and innovative public relations initiatives, but also fresh ideas , strategic partnerships, marketing, social media, content development across all traditional & digital assets and enhancing the power of content with strategic communication plans and optimizing investment. When these elements converge, they form a uniquely holistic approach to brand communications.
Everything we do maps back to what matters to move the business, product, and company forward.
We believe there’s nothing more fundamental than putting ourselves in a customer’s shoes and looking at the world through their eyes. Our role is to connect client’s brands with the people who matter most, with the right message, in the right place and at the right time in Vietnam.
We combine our local knowledge with an extensive national network to handpick the right combination of targets and channels for your business services, to craft a multidisciplinary communications frameworks and campaign tailored to your unique needs, help evolve the story and the conversation, making brands relevant in new ways.
We are not a big believer in blasting out press releases and seeing what coverage sticks. There is a time and a place for that. Our primary focus is on developing pitches, making tailored outreaches to individual journalists, media, influencers and securing organic editorial coverage that is strategic, targeted and valuable.
Our PR consultants merges the senior-level, sophisticated execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique agency. Our PR consultants with a background in communications, content creators , former journalists . We leverage on long-standing industry & media relationships to help clients craft a thoughtfully curated and wholly individualized brand narrative with the goal of achieve coverage, endorsements and visibility across traditional and new media to reach the target audiences, wherever they are and ultimately driving awareness and sales.
From insights to storytelling.
In today’s technologically advanced world, we are all embracing coutless new ways to communicate; breaking through the clutter is tougher than ever. Companies are held to higher standards by every type of stakeholder, both internal & external.
Every brand is unique, which is why we create a highly customized for each client. That means tailoring partnerships, pitches, messaging and strategies to align with overall business goals at every step. Our boutique style focused attention backed by powerful tools to create lasting brand awareness.
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